Friday, July 27, 2007

Healthy Competition

During a shareholder's conference call, Electronic Arts CEO John Riccitiello briefly commented on Take Two's football title All Pro Football 2k8. While he did not mention any strategic action to compete with Take Two, he did mention that EA would continue to defend its franchise (Madden) and wants to make sure that Take Two's success is short lived and not something that is long term.

As a videogame fan, I am thrilled to have Take Two back in the game, even though there is no NFL license. If people feel that All Pro Football is a better game despite its lack of a NFL license, then maybe EA Sports would be forced to innovate between iterations of Madden and not basically charge $60 for a roster update.

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